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It is difficult to comprehend the radical import of Dawn of the Dead without briefly considering the significance and history of its setting — the shopping mall. The dawn of the shopping mall age in the 1960s was met with widespread enthusiasm, and mass hysteria was even reported at several newly-opened malls (Morris 405). In recent decades, mall hysteria may be less common, but the shopping mall remains a cultural fascination in capitalist countries, while in cinema, malls have become a staple location for smart-ass American teen movies, like Amy Heckerling's Clueless (1995).